Purple Bricks

Technologies

Dugri

Dugri was a pioneering social application designed to bridge the gap between perception and reality in personal and professional relationships. By fostering a platform for honest, direct feedback, Dugri empowered users to understand how they were perceived by others, encouraging personal and professional growth.

Objective

The objective was to create a user-friendly mobile application that enabled individuals to receive and provide honest feedback within their social and professional circles. The app aimed to promote transparency, improve communication, and assist users in their personal development journey.

Features

  • User Profiles: Users could create and customize their profiles, including personal information they were comfortable sharing within their network.
  • Feedback Mechanism: A core feature that allowed users to send and receive feedback anonymously or openly, depending on their preference and the nature of the relationship.
  • Feedback Categories: Feedback could be categorized (e.g., professional skills, personal traits, teamwork capabilities) to help users focus on specific areas of improvement.
  • Privacy Controls: Robust privacy settings ensured users had control over who could provide feedback and which parts of their feedback were visible in their network.
  • Social Integration: The ability to connect with friends, family, and colleagues through direct invitations or by syncing with existing social networks.
  • Notifications & Reminders: Users received notifications for new feedback, reminders to provide feedback to others, and updates on their most improved areas.
  • Insights & Analytics: Graphical representations and analytics of feedback received over time, highlighting trends, areas of strength, and potential for improvement.

Technology Stack

  • Frontend: React Native was used for a seamless cross-platform user experience.
  • Backend: Node.js with Express was utilized for robust server-side operations.
  • Database: MongoDB was chosen for flexible, scalable data storage.
  • Authentication: OAuth was implemented for secure login through social media accounts.
  • Cloud Services: AWS was used for hosting, data storage, and other cloud-based services.
  • Analytics: Integration of Google Analytics or a similar tool was used for tracking user engagement and feedback trends.

Development Approach

  • Agile Methodology: The project was managed using Agile principles, with regular sprints to ensure timely delivery and adaptability to feedback.
  • User-Centered Design: An emphasis was placed on creating an intuitive and engaging user interface, informed by user research and usability testing.
  • Quality Assurance: A comprehensive testing strategy including unit tests, integration tests, and user acceptance testing was employed to ensure a bug-free and user-friendly experience.

Target Audience

Dugri targeted a broad audience, including:

  • Young adults seeking personal growth and self-awareness.
  • Professionals aiming for career development through constructive feedback.
  • Organizations looking to foster a culture of openness and continuous improvement.

Project Milestones

  1. Research & Planning: Market analysis, user research, and defining project scope were completed.
  2. Design Phase: Wireframing, prototyping, and user interface design were carried out.
  3. Development Phase: Frontend and backend development, along with database setup, were executed.
  4. Testing Phase: Functionality, usability, and performance testing were conducted.
  5. Launch: Deployment to app stores and the kickoff of the marketing campaign were accomplished.
  6. Post-Launch: User feedback collection, regular updates, and feature enhancements were planned.

Future Enhancements

  • Machine Learning algorithms were considered to filter and personalize feedback.
  • Gamification elements were proposed to encourage user engagement.
  • Integration with professional networking sites was contemplated for enhanced career development features.

Conclusion

Dugri was more than just an app; it was a movement towards fostering a culture of honest feedback and self-improvement. By leveraging technology, Dugri aimed to transform personal and professional relationships, making them more transparent, constructive, and growth-oriented.